Gestire un call center distribuito su più sedi può sembrare una sfida logistica e tecnologica enorme. Ma oggi, grazie al cloud e al VoIP, non lo è più. Il vecchio modello basato su infrastrutture fisiche complesse e centralini locali...
Quando si parla di telemarketing e teleselling, ogni lead ha un potenziale. Ma non tutti i contatti generati sono davvero pronti ad acquistare. Qualificare correttamente un lead significa distinguere chi è davvero interessato da chi, semplicemente, sta...
Nel mondo dei contact center, pochi indicatori di performance sono così importanti come la FCR — First Call Resolution, ovvero la capacità di risolvere il problema del cliente già al primo contatto. Una FCR elevata non solo migliora la...
Nel mondo del telemarketing, avere un buon prodotto o servizio non basta. Chi lavora nei call center, lo sa bene: la vendita telefonica si gioca tutta nei primi secondi della conversazione. È lì che l’operatore conquista la fiducia del cliente o lo...
Nei call center moderni, monitorare le performance non è più un’opzione: è una necessità. Tuttavia, mentre i KPI tradizionali come il tempo medio di risposta o il livello di servizio sono ben noti e monitorati da tutti, esistono KPI...
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