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Italian Code of Conduct for Teleselling and Telemarketing
On July 26, 2023, the Italian Communications Authority (AGCOM) took a significant step to protect Italian consumers. With the approval of Resolution No. 197/23/CONS, a new Code of Conduct was introduced to more strictly regulate teleselling and telemarketing...
Cloud Contact Center Software: Essential Benefits
Cloud-based contact center software has become one of the most innovative and beneficial solutions for businesses looking to improve operational efficiency and provide high-quality customer service. This type of software offers a wide range of features that not only...
Local Area Codes in Call Centers to Increase Response Rates
When it comes to telemarketing, a primary goal for any outbound call center is to maximize the response rate from potential customers. Achieving this goal translates into greater efficiency of campaigns and, ultimately, an increase in sales or conversions. A key...
How Social Selling Can Enhance B2B Telemarketing
In today’s increasingly digital world, B2B companies are discovering new ways to reach customers and improve their marketing strategies. Among the techniques gaining more and more relevance, social selling stands out as a powerful tool, especially for B2B...
Consent Records: A Threat to Italian Call Centers?
The telemarketing sector in Italy could undergo a decisive change with the introduction of Bill A.C. 1316, currently under discussion in the Chamber of Deputies. Among the various proposed measures, the consent records system stands out as one of the most...
How to Choose the Best Outbound Call Center Software
Choosing which outbound call center software to adopt is always a critical decision for companies operating in areas like telemarketing, debt collection, or survey campaigns. Adequate software can optimize call management and increase operator efficiency, while...