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Data-Driven Marketing in Call Centers: Enhancing Lead Generation
In the world of outbound call centers, where lead generation is a primary goal, adopting a data-driven approach can make a significant difference. Thanks to data-driven marketing, call centers can analyze and utilize relevant data to optimize customer conversations,...
Call Center Software: Which Features Make the Difference?
In a highly competitive market, call centers are one of the main points of contact between companies and customers, and having high-performance software can make the difference between efficient customer service and one that leaves much to be desired. The right call...
What is an Omnichannel Call Center and How Does it Work
When discussing outbound call centers or inbound contact centers, it’s essential to recognize that technology plays a crucial role in helping companies adapt to new communication models. Among the most significant innovations is the omnichannel approach, a model that...
New Regulations for Telemarketing in Italy: What Call Centers Risk
In recent years, telemarketing has become an increasingly regulated sector, aiming to protect consumers from invasive and harassing practices. In this context, the Legislative Decree of March 24, 2024, No. 48 introduces amendments to the Electronic Communications...
Why You Should Choose Call Center Software with a Free Trial
When it comes to selecting the best call center software, the decision can be complex. The market offers numerous solutions, each with different features, costs, and technical specifications. In this context, one of the most useful tools to help businesses make an...
Italian Code of Conduct for Teleselling and Telemarketing
On July 26, 2023, the Italian Communications Authority (AGCOM) took a significant step to protect Italian consumers. With the approval of Resolution No. 197/23/CONS, a new Code of Conduct was introduced to more strictly regulate teleselling and telemarketing...